Scope of Political Marketing
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Political Marketing is being used and implemented with different names and different shapes since centuries. In 1950 Political Marketing was defined as a separate subject please sees history of Political Marketing for reference and details.
Still this subject is in developing phase and need to do a lot to formally recognize Political Marketing as separate subject. In my point of view Political Marketing is highly significant in all countries especially in democrat governments and more especially to developed countries. Political Marketing is essential for political parties, leaders, government and as well as for general public. Political Marketing brings stability in political culture of a country that in return brings prosperity in national economy at root and gross level. Without Political Marketing or misuse of Political Marketing it is really intricate to better understand public needs and it is so intricate to create and develop good governance in a society.
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To better understand the scope of Political Marketing I would like to quote two examples. 1st for the country where Political Marketing is being implement since many years and in contrast to this the another country where Political culture is not developed yet in parties as well as political leaders are not aware about Political Marketing.
On 1st hand I will like to quote
What ever they communicate for coalition parties or public, in
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On other hand I would like to quote an example of a developing country where political culture is not as developed yet. We can see that in
If we summarize all discussion and keep in mind both examples its clear that without research, developed philosophy and centralized political marketing and election campaign and theme it is impossible to build public trust and harmony at national level. we must give a direction to political activities to get good results for a better future.
For the reason our organization, political marketing services slogan is “VOTE FOR TOMORROW” that describes well all functions of political marketing at all levels, government, political parties, leaders and for public.
Article written by Mr. Aftab Hussain
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